Bra company boss makes male employees wear weights so they can feel the pain of having big breasts

Bra company owner Ignace Van Doorselaere is in the news for making his male employees wear weights round their neck to experience the pain of having big BOOBS.

The Belgian boss loaded the men with the equivalent of E-cup breasts, weighing between 2.2 and 2.5 pounds, which hung round their neck and rested in the chest area.

That way, he reasoned, the newly endowed men could appreciate how important it is to manufacture functional, supportive and comfortable bras.

He explained: “The question I am often asked is ‘As a man, how can you know what it is like to have a bigger cup size?’

“That is why we are launching International E-Cup day for Women."

He added. “But there is only one way for a man to realize what an E-cup feels like … and that is having an E-cup.”

[caption id="attachment_22054" align="alignnone" width="596"] PrimaDonna CEO Ignace Van Doorselaere[/caption]

The men soon started to complain about sore backs and shoulders, but one or two had some fun picking out lingerie for their newly acquired assets.

At least the female employees had a good laugh and Ignace – who wore the weights himself – believes the exercise was worth it.

He said: “Good support is important. Everybody at PrimaDonna knows that now.”

 

The Sun